cloying

/KLOY-ing/adjective

excessively sweet or sentimental to the point of distaste

The ad's cloying jingle wore thin by the second play.
Synonyms
saccharine, sickly, syrupy
Antonyms
tart, refreshing
Memory hook
cloy: sweetness past the point of pleasure.

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cloying — meaning, examples & GRE vocabulary | WordNerd